کتاب Kevin Lane Keller Strategic Brand Management دانلود PDF | پی دی اف کده

کتاب Kevin Lane Keller Strategic Brand Management دانلود PDF

سایت پی دی اف کده کتاب Kevin Lane Keller Strategic Brand Management دانلود PDF با 591 صفحه، برای شما آماده کرده است. Although the challenges in branding can be immense and difficult, branding is not necessarily rocket science. I should know. I am not a rocket scientist—but my dad was. He was a physicist in the Air Force for 20 years, working on various rocket fuels. Always interested in what I did, he once asked what the book was all about. I explained the concept of brand equity and how the book addressed how to build,  He listened, paused, and remarked, “That’s very interesting but, uh, that’s not exactly rocket science… با سایت پی دی اف کده همراه باشید.

 Strategic Brand Management

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Kevin Lane Keller Strategic Brand Management 

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فهرست مطالب کتاب آگاهی و گواهی دکتر مهدی حائری یزدی:

PART I: Opening Perspectives

PART II: Developing a Brand Strategy

PART III: Designing and Implementing Brand Marketing Programs

and …

PART VI: Closing Perspectives